listening
observing
pattern-mapping
decoding
listening
digging
noticing
connecting
listening
studying
reading between lines
clarifying
asking again
listening

Framing the right problem is everything. I start with deep listening—to you, your team, your users, your ecosystem. I study your mission, map your constraints, and interrogate the narratives shaping your landscape. This is about precision, not assumption.

Whether we're launching a platform, building a brand, or overhauling a campaign—this phase lays the foundation.

• Strategic interviews
• Competitive & narrative landscape analysis
• Audience & stakeholder mapping
• Core goals & friction points

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designing logic
storyboarding systems
reframing truths
aligning values
crafting frameworks
building clarity
working with you
naming the stakes
co-creating direction
testing insight
compressing complexity

Every project needs a spine. This is where we articulate it. Through collaborative working sessions, I help you define what you stand for, what you’re solving, and how to tell the story clearly—across voice, visuals, product, and presence.

This phase is where we turn raw data into architecture.

• Narrative positioning & brand platform
• Mission, vision, values articulation
• Strategic framework & user flows
• Opportunity maps & feature scoping (for platforms/tools)

build
craft
produce
compose
code
design
ship
refine
present
evolve
edit
deliver
prototype
render
translate
design
design
design

Execution isn’t the end—it’s the transformation. I don’t send over rough sketches or half-baked concepts. By the time you see something, it’s designed to work. Whether it’s a website, a CRM tool, a brand identity, or a full media suite—it’s grounded in strategy, built to scale, and ready to launch.

• Fully built design solutions
• Webflow sites, Notion hubs, CRMs, content packages
• Messaging and media that hit
• Systems that evolve with you